Horizontal Menu -

Most websites use some form of horizontal navigation to facilitate content browsing. When a user visits a new website, one of their primary points of focus will be the navigation bar, and If the navigation bar is neatly designed, the user will look to it first for help with their task. Almost every website has certain sections that are quite common, such as “About us,” “Services,” “Products,” and “Contact us.” Horizontal menus are the default choice for website creators around the world. These user friendly units are situated on the top of website screens from browser to favorite blogs, so navigating with them is near fool-proof. This menu is also handy if you have a long list of submenus or dropdowns under each main menu category.

Vertical Menu -

If you want to impress your customers with a design that can add a pinch of something exciting to your website, vertical menu bar is one of your options. Nowadays , Vertical menus are becoming increasingly attractive and popular options. Often a popular choice for blogs because they leave a large, open canvas in the middle of the web page. This menu bar brings an easy navigation flow throughout a single page layout, without having to wait for the next page to come. It opens with the same width and height from wherever you access it, makes it perfectly ideal for usage on a Responsive design layout and therefore is fit for any screen size.

Fixed Header Menu -

If you have a long website, with loads of information to captivate your readers, a fixed header menu might be meant for you. This menu style freezes your header in place so it’s always in view, regardless of where visitors are on your website. This menu makes it easy for site viewers to find their way around your website and click between different pages. Place your logo and contact details on your site menu, so that viewers can that critical information at their fingertips.

Icon Menu -

It is true that a picture is worth a thousand words. An Icon takes less space, not needed to be translated, and moreover people are familiar with them and that is the reason why an icon menu can be so powerful. Rather than writing “Homepage” or “Contact us “ , icons can be compact enough to allow display to have more content on relatively small space. Icon menu enhances the visual appeal along with the beauty of a website. It makes your site memorable to visitors and easily recognizable but the notable thing is that, they may be a bit confusing to less tech-savvy users.

Bottom Page Menu -

If you wish to give your visitors an unexpected surprise, put your menu at the bottom of your page, it is termed as Bottom Page Menu, a new trend in the tech-world. Because of the switch in design flow, this style is suited for sites with a cleaner look but do make sure that your bottom page menu gets noticed and shouldn’t get mixed with contents.

Create a website today with ITS.

Google’s algorithm is highly sophisticated to measure in which order websites be ranked on their result page. From websites contents to its mobile friendliness. Find out how to make it on the first page.

Write in-depth Quality Content

Make sure that your business is on top of the marketing trends. This might include performing keyword research, creating an editorial calendar, writing relevant blogs for your target audience, targeting long tailed keywords, optimizing your title tags and meta descriptions.

Create a Sitemap

You need to have a sitemap for your users as well as submitting an .xml sitemap to Google via Web Master Tools. This way Google will know exactly what’s on your website. Logging in will also show you if the website has any errors or issues.

Redirects

The step is important when you are creating a new website. All the pages on your previous website are indexed by Google. So it is important that the new URLs match the previous ones. If they don’t, you should set up “301 Redirects”.

Be Mobile Friendly

Since April 2015, Google has taken into consideration the mobile-friendliness of websites when it comes to search rankings.

Site Speed

It’s no secret that sites which load quickly and download faster are Google’s favorites. If you’re unsure about how long it takes for your website to load you can check it.

Descriptive URLs

Your page’s URLs should not contain a mix of random letters or numbers. Instead, that they are descriptive, clear and that they include keywords.

Title Tags

Tell the Google what the page is all about by using a title and descriptive tag. They are equally as important as the content on the page itself. You can search your title tags by using Google Search Console.

Be Consistent

This is a long term play but a play that reaps massive rewards. In order to stay relevant with Google you need to consistently create quality content, constantly review your website from both a technical and content perspective and always be looking at ways to improve usability and user experience. You want to attract new customers but it’s very important to engage and keep the customers that you already have.

There are no guaranties with Google, but following these guidelines you can ensure that they are taking the right steps to getting your website ranked.

Whether you want to please your users, don’t want Google to push your site our of its mobile search results, or want to get specific instructions on what on your site needs to be fixed to make it work better on mobile. With mobile marketing becoming more of a necessity than an extra, how does your website look when viewed on a mobile device? We are going to inform you about the tools to check the mobile friendliness of your website along with the tips to build a mobile friendly website.

TIPS:

• Be plain & simple. A flashy website is not going to convert very well on the mobile device.

• Cut down on advertising clutter. You might find the need to transfer your ads to different locations that really work far better with cellular device. Having ads in the center of contents might not work well using a mobile device just like they will do with a regular website.

• Find out about the special coding you can use for your written content in order that it detects what device is looking at the website & also appears in the preferred formatting for that device.

TOOLS:

 1. Mobile-Friendly Test

Google mobile friendly test will tell you more about how Google Bot will see your page rather than how your mobile users might see it. That itself is very helpful because you can use their feedback for SEO purpose as well. If your website passes that test, you will see a green message that says Awesome! This page is mobile friendly.. if it does not pass, the message will be red and say Not mobile-friendly. This tool also give you the reason why it failed such as the content is wider than the screen or links are too close together. Note one thing, if the tool says “NO” then the page of your website will be pushed down in the mobile search results in favor of similar pages from other sites that are mobile friendly.

TIPS:

• For a cellular device you most likely need more navigation than on an internet site. Think about using shorter drop down menus and drill down to the minute information on your website with additional menus.

• As we know, typing on a hand-held device is not fun or simple, so make hyperlinks as brief as they can be.

• Keep the content to a single post per page for much easier viewing.

TOOLS:

 2. PageSpeed Insights

This tool has been around for a while now. When you analyze your website in PageSpeed insights, it will show screenshots of how it looks on mobile & desktop as well as give you speed scores for both mobile & desktop as well.

TIPS:

• Put content front & center. Rather than using an entrance page, position the latest contents in the forefront in order that mobile content readers notice what is important immediately.

• Put hyperlinks beneath the content & inside. Although this is actually ideal for a website viewed on a webpage it may be more effective to place links underneath the post.

• Use drop down navigation or hover navigation. This type of navigation will save a lot of space on the cellular system and makes it much simpler to basically click it to move to the mobile content that the visitor really wants to see.

TOOLS:

3. Keynote MITE

Keynote MITE is an amazing desktop tool to run and analyze sites on a multitude of mobile devices, from tablets to smart phones. It’s a very detailed tool & Google selected it in 2012 to power their first mobile testing site.

4. W3C’s MobileOK Checker

And finally we have W3C’s MoboleOk Checker. As with other W3C tools, it does look a bit outdated but does get the job done. It tests your website’s markup code for any web standard errors, graphics or image errors. Like PageSpeed insights the tool give a solid set of recommendations on what needs to be changed, why it needs to be changed and most important how it needs to be changed.

At ITS we designed the most mobile friendly websites that perfectly suits all the needs of your business. For more information & details visit our website http://www.imperiumtechnologysolutions.com/

You may want to increase your ROI, but it cannot be achieved without improving your online sales. For a better return on investment on all online sales, PPC advertising campaigns is the ideal option that can meet your business objectives.

Pay-per-click advertising is the most trusted and convenient option of promoting your online business and acquire the targeted results. Often referred to as pay for position campaign or pay for performance strategy, such advertising techniques will help you to promote your website and stimulate your online sales significantly. With proper planning and strategy, PPC campaigns not only heighten your business but also generates adequate traffic and host website. The better the PPC campaign management, the profitable is your ROI.

Here are few tips, on how to use PPC advertising campaigns effectively to enhance your ROI for your online business.

- Proper marketing Plan

An effective marketing plan is of paramount significance for the successful implementation of the PPC campaigns. Strategically planned and well structured campaign for PPC advertisements will yield better return on your investments.

- Lay emphasis on CPC

PPC campaign management puts enough emphasis on CPC (cost per conversion) and its essence in online business. By keeping a track on your conversions, PPC management helps to save both your money and time and contributes towards effective decision making.

- Apt Keyword

To have a better ROI using the PPC advertising techniques, you need to select appropriate keywords related to the particular industry and improve your research to attract visitors including buyers, towards the particular advertisement. Right selection of the key phrases will generate more traffic and click on your website yielding more revenue out of PPC campaign.

- Constant Monitoring

Continuous monitoring of your PPC advertisement campaign with the assistance of various search engines is quite crucial. The success of your marketing campaign depends on the constant monitoring of your PPC advertisement to find out the areas which require modification. This will enable your website to attract its target population and experience increased traffic. If you find that your PPC advertising campaign is ineffective, you can immediately put an end to it.

- Testing

Determining the general feedback of the visitors of your site towards your particular brand is one of the best options to affect your ROI with PPC advertising campaigns. The respond of the public towards your brand will assist you make necessary changes in your PPC campaign and get benefitted. So make sure that your brand is of high quality and meets the precise requirements of your clients.

- Professional help

You can seek for professional help for various firms offering assistance for PPC campaigns. If your business is small and you wish to expand it, it is best to hire the services of a professional PPC marketer to boost up the sales figures and increase the ROI significantly. Professional PPC marketers are well aware of all the probable intricacies related to this form of advertisement and can adroitly handle the negotiations with the major search engines. Hiring the services of a professional PPC marketer can save your time, since such advertising campaigns are time consuming and often shift your focus from the core business application.

Follow the above tips to increase your ROI by using PPC campaigns in the best possible way.

2015 is coming to a close and you’ve probably already analysed the figures. If you didn’t perform as well as expected it’s time to review your website strategy for next year. To help, we’ve come up with several steps to ensure that your 2016 is a prosperous year.

Keyword Research

It is crucial that you do your keyword homework and optimise your web pages and content using keywords that were most searched by the users. In the future, you will be able to better target and attract customers by using this keyword research to guide what news and blog posts you should add to your site.

Look at your Competition

Do not obsess over your competitors! You don’t want to copy their websites. However, it would be handy to know where you stand in comparison to them. Especially when it comes to engine rankings and new features that may benefit your audience.

Client Profiling

Many of your clients will have several different audiences with varying needs, tastes and expectations. It is important that you identify these different attributes and prioritise them accordingly. You can start with the simple questions – what is our audience’s age, lifestyle, profession. Afterwards, you can start asking more targeted questions. For example:

What are the most important features for them?
What answers are they looking for?
What type of content is most suitable for them?
What is your marketing message for this audience type?
How can you help make it easier for clients to transact with you?

Analyses your Current Website Statistics

Take a look at the traffic figures that you have now. This could include having a look at Google Analytics and the metrics and reports produced in there, such as:

Bounce Rate (monthly average)
Time on site (monthly average)
Number of visitors/visits/unique visitors (monthly average)
Number of sales generated (monthly)
What locations your visitors come from?
What type of actions are they taking on your site? (i.e. clicking on your phone number, downloading a file) (this is if you have event tracking set up within your account)

We wrote a blog on How to Diagnose Traffic Drops using Google Analytics, it might be worth your while to read it before you analyse your current metrics.
What are your Assets?

Establish what strong points your existing website has. These might include:

Most viewed/shared content (especially on social media)
High traffic pages
Unique features or user sign-ups

If you are restructuring your website you don’t want to lose the top performing pages on your website. So make sure that you know what your strong points are & start to Pay Attention to Your Search Engine Optimized Pages.

There is no point in redesigning your website if it won’t be found online. As a result there won’t be any new leads, transactions made… Here’s how to stay relevant online:

Spend time analysing your Google metrics.
Research your keywords.
Look at your URLs, heading tags, and description tags to make sure they match your content.
Add freshly optimised content as often as possible.
Make sure your content is relevant to what you do and is useful for the user.
Ensure that the technical aspects of your site are optimised including : fast page speed, responsive design and ensure there are no coding errors or broken links as these can dramatically impact on search rankings (your developer or tools such as sitebeam can determine these for you)

Sitemap

Sitemap is the “table of contents” for your website. It shows what content the website has and where to find it. Before you begin designing a new site, list all of the pages that you want to have and then structure these pages into a clean and logical navigation structure. People expect to see all your services in one area and about information housed under an about tab. You should only be 2 or 3 clicks away to reaching any piece of content on a site.

Note: Was the sitemap from your current site submitted to Google’s Webmaster Tools? If so, log in and see how Google indexed your site and look for any issues or improvements that you can make for your new site. Ensure that your new sitemap is submitted to Google and ensure that Google only sees one domain (remember www.newsite.com and newsite.com will be seen by Google as two sites, which is very bad for SEO until you redirect one to the other and submit the correct domain to your Webmaster Tools account)

Brand Message

What is your brand’s mission? You need to be clear on what your main mission is and your unique value and present this throughout your freshly designed website. A visitor should be able to understand what you do and how you do it and how you can help them. They should be able to decipher all of this in a matter of seconds when first entering your site.

Website Goals

Start with establishing your website’s goals. This might include:

Increase conversion rates
More visitors to your website
Provide a seamless experience for your users on desktop and mobile devices (responsive design)
Maintain or aim to get top positions for your pages in search engine results
Generate leads or enquiries for particular services

Design

Surprisingly many people still go head first into the design without looking at any of the points made above. Let’s be clear on this. Design is only considered to be good if it supports and helps you achieve your website and business goals. It is only when you have goals created, brand message aligned, sitemap in place and finished your research that you should even look at the design. The design is what pulls everything together by professionally representing your brand, guiding users to the right places and coaxing them to interact with you.
Plan for the Future

It would be a good idea to put a plan in place on how will you keep your website up-to-date. This might involve:

Drafting a content calendar.
Regularly checking Google Analytics and WebMaster Tools for any errors and insights.
Add relevant and optimised content to your news area.
Syndicate content from your website to your social accounts and drive traffic back to your site.
Review the content on your static pages regularly to make sure it’s relevant.
Use tools like Hot Jar or Woopra to see how people interact on your site and adjust your content accordingly.
Regularly adding imagery and videos dramatically increase the time spent on site and help users to understand your business offering.

Also, decide who will do it. Whether it is your agency, yourself or a combination of both.

It is clear that there are many factors to consider when creating a brand new website. Take it step by step and soon enough you will see the desired results

The Imperium Technology Solutions Visitor Management Software enhances your investment in access control and perimeter security by providing a simple and effective way to register, creating pass & barcode and track visitors. It gives you the ability to generate detailed visitor traffic reports and enforce visitor/contractor security policies.

ITS’s visitor management System offerings allow you to tailor your visitor management system to best meet your needs.

• Front Desk – register and track visitors
• Reporter – generate reports
• Administrator – control security policies
• Scheduler – coordinate and execute automation activities
• Creating visitor pass with Bar code

Visitor registration is quick and simple and can be performed either at a guard station or using an optional self-registration kiosk. This system scans the photo ID or business card of an arriving visitor, then instantly checks whether the visitor is expected or has been in the facility before and makes sure the visitor is not on a watch list. These quick and consistent checks ensure that only the right people are allowed on site. After scanning the information, the system takes a digital photo or captures the visitor’s signature.

The software can automatically contact the visitor’s host by email or with real time network messaging to announce the visit. Once the visitor is registered, an individualized pass with barcode is generated. Specific visit restrictions may be set, such as clearance level, access area or visit expiry time.

At the end of the visit, the visitor has to sign out. If the visitor does not sign out, the software system can contact the host to check if the visitor has left the site.

This simple yet powerful visitor registration process forms the basis of a very powerful security platform. Registering all visitors through ITS Visitor management software ensures that you have a centralized and complete record of your visitor traffic, strengthens visitor security, and improves productivity and service to your customers.

Imperium Technology Solution’s Visitor Management Software makes complete Visitor Management easier than ever, recording who is on the property, why he or she is there and how long a visit lasts. Features like email notification upon visitor sign-in and watch lists to screen against unwelcome guests help keep your building compound secure, while the collection of visitor data allows for the creation of comprehensive reports to give you a better idea of who is visiting your buildings.

Imperium Technology Solutions  offers a range of Visitor Management solutions designed for organizations of different sizes. Choose the best from us.

Whether you own a small or large business, it is really important that you adapt technology in business. The reason for this is due to the benefits that come with technology, because technology helps businesses to save on resources. Companies are scanning the market for new cutting edge tools to replace the legacy system and improve the work efficiency. Human Resource Management Software is much more than simply a software that works as an online repository of employee review. Human Resources technology covers every aspect of employee management, including recruitment, administration, compliance, talent management, succession planning, resource allocation, and talent demand forecasting. The HR data that is traditionally tracked and gathered consists of the employees’ personal history, their skills and capabilities, their achievements, and their pay history. By automating this information through an HRMS, business leaders can easily reference to make strategic talent decisions & improve overall business efficiency & performance.

Features of Human Resource & Payroll software

Core HR software

Let your HR staff focus strategic goals. Whatever the size or sector your organization, the core HR solutions – including HR workflow, mobile HR and HR self -service software- are flexible and customizable to meet all HR needs.

Goal Alignment increases Efficiency & Productivity

All of your employees are accustomed to managing individual goals—they must meet or exceed performance on these goals annually in order to receive compensation, performance bonuses and perks. This practice naturally creates more engaged employees who begin focusing on ways to work smarter and more efficiently. This boost in employee productivity naturally leads to increased profitability for the company.

Payroll Software

Advance cutting-edge payroll software automates your auto-enrolment procedures and RTI reports to HMRC automatically. Key payroll documentation can also be handled online.

Increase Collaboration Company-wide

The most highly sought after human resource software solutions include a centralized database of employee information beyond the basic HR hire date and salary information. Many include an employee directory—a centralized database of all employee information visible company-wide—that helps promote a culture of collaboration and communication.

Expenses Management Software

Fully web based and easy to use, expenses management solution automates the submission, approval and reimbursement process.

Recruitment & Retention

Entirely online, and with many simpler HR processes delivered as self-service, this helps your HR teams to find and keep the best people.

Conclusion

A human resources software solution that integrates tightly with your other business software applications creates a unified group of people performance and business alignment tools to drive true operational success. Advanced business solutions can take away the administrative burden from HR and payroll staff, allowing teams to concentrate on value enhancing activities. Built on the latest technology, HRMS solutions help companies to streamline internal processes, enhance efficiency, boost business performance and drive innovation. It allows you to create a network within your organization where your collaboration and efforts are focused on where they deliver the greatest financial returns.

Your website not only represents your business to your existing clients and customers, but it also acts as the first impression to your potential new clients, who are just getting to know you. Ordinary and outdated graphic or web design gives your customers a cheap impression. So to avoid this, you must be very diligent in making your designs compatible with the changing environment and trend. With the right web presence, your business can only grow and become more profitable. A website is not just about having an online presence with a site that looks good. It’s about getting a return on investment & having that website deliver business result. A good web designing firm can think outstanding ways to design a website that has numerous animations, videos & images that perfectly symbolizes & reflects the core function of a company/organization.

When you are looking for a website design company, it is vital that you find the perfect one for you. With so many options available of web design companies, both online and local, it can be really tricky to determine which one is perfectly suited for your business. The best approach before hiring a web design company is to shop around, do as much research as possible about their credentials and capabilities, interviewing, reviewing performance results, checking references and most importantly judging their caliber & ability to deliver the kind of result you are looking for to boost your business. The company that you have chosen to design your website should be just as concerned & mindful about generating revenue for your website as you are. That company should be able to provide you with results-oriented strategies that should be in line with your goals, such as prominent positioning & placement of your business phone number, an eye catching slideshow on the home page that reinforces your business, featured products, discounts & information prominently appearing on every page of the site, and calls to action that are prominently positioned to grab the visitors’ attention.

These are the few important points to keep in mind before hiring a web designing firm:

• PRICING AND AFFORDABILITY

Pricing is really important when you are trying to figure out how things will shape out with your chosen budget. While negotiating the pricing factor with the firm, make sure you do ask about the time, if they require a flat fee or a time based payment. The price they will put up should not be to low comparing the market trend, it is a sign of the company’s inexperience & immaturity.

• KNOW THE PROJECT HEAD

It is important that you ask them which members of their team will be working on your project & their areas of expertise. Quite naturally you want people who have proper experience building the kind of website you want, so make sure they have the right people on the job before they start. If you have the access of the project head it becomes easier if you wish to include something or want to make a change somewhere or simply resolve your query about certain areas.

• EXPERIENCE

It’s important to know the scope of experience of the person or team working on your project. Feel free to ask for samples of other websites they have done, discuss the expertise they have in web design and development tools, and request client references. The portfolio and references should be updated with the most current work.

At Imperium Technologies, our talented & highly experienced web designers draw on an acute understanding of today’s technology, helping to increase the cost-efficiency and revenue-generating potential of your business. We specialize in website design, logo design, e-Commerce and most importantly SEO. Our approach to building websites is highly professional, yet attractive. Our love for great website design and utilization of the latest technologies inspire us about developing your online image.

The main purpose of this software is to manage and control the entire task that is related to it. This software just makes things easier to manage for the college authorities. It provides a very detailed structure about the college and the various departments. It is a way to synchronize the working of all the department. It is one of the easiest and the most creative way to manage all the college related documents easily and safely. The college management system is a way to connect all other departments of the college and maintain all the details in a safe and secure manner.

One of the most significant features of these college & school management software is that it integrates parents, students, faculty members & management department of the educational institution on a same platform on real time.

The use of these college management software applications are many:

• Streamline the educational process
• Enhance the productivity & efficiency of the administrative department
• Decrease the paperwork to a great extent
• Highly cost effective
• Saves time & reduces communication cost
• Staff salary generation & expenses management
• User friendly
• Secured Information
• Equipped with backup & restoration feature

Why should you select us?

The use of technology and innovative approach in handling day-to-day activities have completely eliminated the traditional form of exercise. ITS have designed its college management System software with the state of art technology, capable of storing unlimited data of information, automatically sends SMS & E-mails as an alert to inform activities of the organization and both software and hardware application is easily configurable. We have come up with a College Management Software which is realistically simple and absolutely easy to use. This unique feature will certainly make you think of us before going for a college management software.

One of the biggest challenges faced by business owners is time. They can invest more time to focus on the growth of their business by spending less on mundane tasks of their business. ITS works to create solutions to simplify life for business owners, integrating a payroll software, business owners can handle their bookkeeping, expense tracking, payroll and taxes with one software solutions.

Given below are the key features of ITS’s Payroll Software

• Live processing & instantaneous auditing
• Accurate payroll & tax calculation
• Reduce payroll processing time by as much as 30%
• Streamlined payroll process
• Unlimited companies & employees
• Payroll reminders in your inbox
• Compliance updates and many other features

With ITS’s payroll software solutions, business owners get total control of an in-house payroll solutions that allows businesses to process payroll in real time with 100% accuracy, flexibility and control.

In customer experience we love helping you get the best out of ITS. Our mission is to help our clients save time and run their business more efficiently.