Whether you want to please your users, don’t want Google to push your site our of its mobile search results, or want to get specific instructions on what on your site needs to be fixed to make it work better on mobile. With mobile marketing becoming more of a necessity than an extra, how does your website look when viewed on a mobile device? We are going to inform you about the tools to check the mobile friendliness of your website along with the tips to build a mobile friendly website.
• Be plain & simple. A flashy website is not going to convert very well on the mobile device.
• Cut down on advertising clutter. You might find the need to transfer your ads to different locations that really work far better with cellular device. Having ads in the center of contents might not work well using a mobile device just like they will do with a regular website.
• Find out about the special coding you can use for your written content in order that it detects what device is looking at the website & also appears in the preferred formatting for that device.
1. Mobile-Friendly Test
Google mobile friendly test will tell you more about how Google Bot will see your page rather than how your mobile users might see it. That itself is very helpful because you can use their feedback for SEO purpose as well. If your website passes that test, you will see a green message that says Awesome! This page is mobile friendly.. if it does not pass, the message will be red and say Not mobile-friendly. This tool also give you the reason why it failed such as the content is wider than the screen or links are too close together. Note one thing, if the tool says “NO” then the page of your website will be pushed down in the mobile search results in favor of similar pages from other sites that are mobile friendly.
• For a cellular device you most likely need more navigation than on an internet site. Think about using shorter drop down menus and drill down to the minute information on your website with additional menus.
• As we know, typing on a hand-held device is not fun or simple, so make hyperlinks as brief as they can be.
• Keep the content to a single post per page for much easier viewing.
2. PageSpeed Insights
This tool has been around for a while now. When you analyze your website in PageSpeed insights, it will show screenshots of how it looks on mobile & desktop as well as give you speed scores for both mobile & desktop as well.
• Put content front & center. Rather than using an entrance page, position the latest contents in the forefront in order that mobile content readers notice what is important immediately.
• Put hyperlinks beneath the content & inside. Although this is actually ideal for a website viewed on a webpage it may be more effective to place links underneath the post.
• Use drop down navigation or hover navigation. This type of navigation will save a lot of space on the cellular system and makes it much simpler to basically click it to move to the mobile content that the visitor really wants to see.
3. Keynote MITE
Keynote MITE is an amazing desktop tool to run and analyze sites on a multitude of mobile devices, from tablets to smart phones. It’s a very detailed tool & Google selected it in 2012 to power their first mobile testing site.
4. W3C’s MobileOK Checker
And finally we have W3C’s MoboleOk Checker. As with other W3C tools, it does look a bit outdated but does get the job done. It tests your website’s markup code for any web standard errors, graphics or image errors. Like PageSpeed insights the tool give a solid set of recommendations on what needs to be changed, why it needs to be changed and most important how it needs to be changed.
At ITS we designed the most mobile friendly websites that perfectly suits all the needs of your business. For more information & details visit our website http://www.imperiumtechnologysolutions.com/
“The future is mobile” – Eric Schmidt
Indeed! And now that we’re head over heels with our smartphones and tablet PCs, and when desktop and laptop sales have already started plummeting (as noted from Q 2 figures) with an exceptional rise in smartphone and tablet sale worldwide, we have more reasons to agree with Google’s Chairman.
See the Big Picture
So what about your business? If your website is all that you bank upon to draw customers to your shop or business establishment, wouldn’t you be worried that sometime soon you would be seeing tell-tale signs of people not turning up on your website or ecommerce entities as they used to! Scary, isn’t it? But let me assure that you can improve ‘things’ and secure your future investments by developing a mobile version of your existing website or ecommerce domain. Responsive web design is the need of the day. You must make your website responsive in order to let your customers feel at ease when viewing your site on their mobile phones and tablets.
Why Go Mobile?
Here are 6 reasons why you must mobilize your website without delay –
1. By end of 2013, more people will use their mobile phones than their PCs to surf online
2. By 2015 every person on earth will have one mobile device
3. Mobile internet searches have grown 4 times since 2010 this year
4. 71 % of mobile internet users expect a website to load faster than desktop PCs
5. 67% users are more likely to shop online using their smartphones than desktops
6. 61% users opine that they quickly move to another site if a website loads too slowly on their mobile devices … and the list goes on.
(Source: Gartner, ComScore, Cisco studies 2010 – 2013)
What’s The Solution?
Opitimize your website for mobile devices. Easier said than done! You will require expert guidance for that matter. Get in touch with a reputable responsive website development company and mobilize your website for optimum viewing on all smartphone and tablet user interfaces. After all, customer is gold, go grab ‘em!