Google’s algorithm is highly sophisticated to measure in which order websites be ranked on their result page. From websites contents to its mobile friendliness. Find out how to make it on the first page.
Make sure that your business is on top of the marketing trends. This might include performing keyword research, creating an editorial calendar, writing relevant blogs for your target audience, targeting long tailed keywords, optimizing your title tags and meta descriptions.
You need to have a sitemap for your users as well as submitting an .xml sitemap to Google via Web Master Tools. This way Google will know exactly what’s on your website. Logging in will also show you if the website has any errors or issues.
The step is important when you are creating a new website. All the pages on your previous website are indexed by Google. So it is important that the new URLs match the previous ones. If they don’t, you should set up “301 Redirects”.
Since April 2015, Google has taken into consideration the mobile-friendliness of websites when it comes to search rankings.
It’s no secret that sites which load quickly and download faster are Google’s favorites. If you’re unsure about how long it takes for your website to load you can check it.
Your page’s URLs should not contain a mix of random letters or numbers. Instead, that they are descriptive, clear and that they include keywords.
Tell the Google what the page is all about by using a title and descriptive tag. They are equally as important as the content on the page itself. You can search your title tags by using Google Search Console.
This is a long term play but a play that reaps massive rewards. In order to stay relevant with Google you need to consistently create quality content, constantly review your website from both a technical and content perspective and always be looking at ways to improve usability and user experience. You want to attract new customers but it’s very important to engage and keep the customers that you already have.
There are no guaranties with Google, but following these guidelines you can ensure that they are taking the right steps to getting your website ranked.