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How to Choose a Great Domain Name for Your Business?

A domain name is a website address. It serves as a website’s identity. It is the first step towards creating your online presence. However, do you know how to choose a good domain name for your business?

Choosing the right domain name is very important for the success of your website. Unfortunately, many entrepreneurs overlook this matter while creating an online presence for their business. But this aspect should never be overlooked because with domain name registration, you will be able to get a brand of your own and secure exclusive rights to it.  Choosing the right website address will help you get traffic to your site.

Here are 10 easy ways to choose a good domain name.

Avoid using numbers and hyphens

When you choose a domain name, avoid using hyphens or roman numerals. It is true that the address will be easier to read when a hyphen is used but the problem is it will be very difficult to say. For example, if you choose as your URL, it might not be that easy to read but very easy to say. If the URL had been Website-Designing-Company-India, then it would have been difficult for you to say—website hyphen designing hyphen company hyphen India dot com!! You certainly do not expect people to remember this. Do you? Similarly, roman numerals in a site address can be baffling and easily mistaken by others.

Choose an easy to remember and unique domain name

Good domain names are easy to remember and easily typed. This means, they should be short and unique. Furthermore, it is suggested to avoid picking up names, which are misspelled, singular/plural form or hyphenated version of a popular and existing domain. These kind of domains usually confuses the target audience and leads them to the other site completely.

Domain Name Registration

Domain Name Registration

Incorporate top keywords

Pick up at least five phrases or terms, which best describe your portal. After listing them, pair them up or start adding suffixes and prefixes to come up with a good domain idea. Remember, that your website address should be related to the topic of your site. One of the major blunders that online businesses make when choosing their address is that they register the name of their own company whereas their online virtual hub is about something else.  If your website is about website design, you can consider terms like web designing, professional website design, affordable web designing and so on. It is smart and practical to choose a domain name, which shows your visitors and users what your portal is all about.

Don’t use abbreviations

Don’t use acronyms or abbreviations for your web address even if it’s related to your brand name or company. Using them is acceptable only if your businesses is established and is a big enterprise.

Choose the right domain extension

If you are promoting your services and products to users in a single country, than use that nation’s most powerful domain. For instance, if you are retailing services and products to Australia, then use “.au” as your domain extension. By doing this, you will be able to make your target audience understand that your online portal as a local one. But if you are promoting your services and products globally, use “.com” as your domain extension.

Remember one thing—you don’t own a domain name. You just rent it for a specific time. So, never let it expire or your competitors will snatch it from you!

To get more info, tips and suggestions on domain name registration, stay connected to ITS Blog!